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Timelapse vs. Hyperlapse

Timelapse vs. Hyperlapse

I have a new pet peeve. It happens on Instagram all the time. Many people are doing it and it’s often not even their fault. You see, Instagram released an iPhone app called Hyperlapse. It’s an incredible piece of software that puts amazing features into…

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Narrative Context is Everything

Narrative Context is Everything

Every minute of the day: 48 hours of video is uploaded to YouTube; 100 000 tweets are posted; 3 600 new photos are created with Instagram; 684 478 pieces of content are… blah, blah, blah. We’ve all heard the stats, we’ve shared the infographic and…

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Emotional Messages in Advertising Resonate More

Emotional Messages in Advertising Resonate More

The American Association of Advertising Agencies and the Advertising Research Foundation published a white paper on Measuring Emotional Responses to Television Advertising. The AAAA/ARF compared advertising benefit-heavy approaches with story-based approaches. While the paper itself is academic, the findings it holds are surprising: audiences remember…

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Showcase: Table 7 by Marko Slavnic

Showcase: Table 7 by Marko Slavnic

This gem of a short film was such a pleasant surprise to watch the first time around that I was left speechless. Overlooking some of the rough edges (slightly clichéd dialogue and glimpses of insincerity from the actors) this film is dazzling. The set up…

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The Single Biggest Reason that Story is so Important

The Single Biggest Reason that Story is so Important

Why do so many people have such a personal connection to Star Wars? Why do they take it so personally when George Lucas makes changes to his story? Why have multiple generations taken this story and made it their own? Simon Sinek discovered something about…

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ARG Tools for iPhone – A Transmedia Assistant

ARG Tools for iPhone – A Transmedia Assistant

Anyone who has taken the time to find a geocache or followed an alternate reality game can confirm the excitement that goes with figuring out the puzzles involved. Unfortunately once you’ve figured out how to solve a puzzle, you may have to continue working out…

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LAPA’s next step in transmedia storytelling

Building on the successes of the Thomas@ project that I directed, Etiket has another exciting project with LAPA publishers. Leon van Nierop – a well-renown Afrikaans author and lecturer – is writing a new novel – Snydokter (The Plastic Surgeon). Only he has hit a…

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The Feynman Series

Following up the inspirational Sagan Series, Reid Gower is giving the same treatment to Nobel Laureate Richard Feynman. I didn’t know much about Dr Feynman except that I recognised his name. Turns out that the good doctor had some admirable opinions on society that informed…

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The Pendoring Awards 2011 Nominations: The Thomas@rock-ster.net Alternate Reality Reading Experience

The Pendoring Awards 2011 Nominations: The Thomas@rock-ster.net Alternate Reality Reading Experience

The Thomas@ series by Carina Diedricks-Hugo is a popular title amongst Afrikaans teens. LAPA Uitgewers approached Etiket with the desire to make a more engaging reading experience for the next title in the series. In many ways, this project came along at the perfect time…

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The Sagan Series: A Tribute to Carl Sagan

Almost a month ago a friend on twitter asked the question “If you could invite any three famous people (living or dead) to a dinner party, who would they be?” I replied Kurt Vonnegut, Steve Jobs and Audrey Hepburn to balance out equal parts of…

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